Product Identification: Meet X-Rite and Pantone

The primary purpose of the packaging value chain is to add value to a product by making it more desirable to customers through the packaging, branding/marketing and sales enablement. The Product Identification Platform of companies are strategically aligned to simplify this process for our customers offering an unparalleled level of expertise in the packaging value chain.

In the chart below, you'll see that X-Rite and Pantone offer solutions that align with the first four steps in the packaging value chain, including concept and ideation, package design, artwork approval and package manufacturing. 

80 percent of the human experience filtered through the eyes and color is retained first and foremost. Blending the art and science of color, X-Rite and Pantone have roughly 800 associates based out of Grand Rapids, Michigan and Carlstadt, New Jersey respectively. They assist clients with the design, production, evaluation and communication of color ensuring that brands around the world are recognizable and authentic. Similar to Videojet, X-Rite and Pantone serve a range of industries that touch many of today's consumer products, including packaging, apparel, footwear, electronics, cosmetics, home furnishings, paint, food and beverage and construction. 

Like all Danaher opcos, X-Rite and Pantone embody the spirit of innovation and continuous improvement looking for ways to speed the design and approval process for their customers while ensuring the highest level of color consistency. Their latest project, a revolutionary addition to color technology, aims to bridge the gap between color and appearance. This new appearance-focused ecosystem will produce and utilize digital measurement-based data to correctly simulate real-world materials.

X-Rite Products Include:

Pantone Products Include:

For more information on X-Rite and Pantone, check out this video or visit their website.