The primary purpose of the packaging value chain is to add value to a product by making it more desirable to customers through the packaging, branding/marketing and sales enablement. The Product Identification Platform of companies are strategically aligned to simplify this process for our customers offering an unparalleled level of expertise in the packaging value chain.
In the chart below, you'll see that X-Rite and Pantone offer solutions that align with the first four steps in the packaging value chain, including concept and ideation, package design, artwork approval and package manufacturing.
Like all Danaher opcos, X-Rite and Pantone embody the spirit of innovation and continuous improvement looking for ways to speed the design and approval process for their customers while ensuring the highest level of color consistency. Their latest project, a revolutionary addition to color technology, aims to bridge the gap between color and appearance. This new appearance-focused ecosystem will produce and utilize digital measurement-based data to correctly simulate real-world materials.
X-Rite Products Include:
Pantone Products Include: